Local SEO is far more powerful and more important than most people realize. If your business has local offices or storefronts, local SEO should be a top priority. Geographic indicators are in practically every online-enabled device, and almost every user search becomes a local search by default. That means without even realizing it, users are becoming dependent…
People are searching for local businesses online more than ever, and online searches will continue to increase. You want your business to be found when users are searching for services or products that you offer. Local citations will increase your business’ local visibility online and bring more phone calls and website visits directly to you.…
It’s smart to use Facebook and other social media platforms to connect with potential customers. Social media channels help you build a larger audience for your products and services. And they provide you with many ways to reach new customers and interact with current followers. However, a social media page can’t replace your business website.…
Today Google announced that they are releasing their May 2022 core update, which will take a week or two to fully roll out. Several times a year Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are designed to increase the overall relevancy of Google’s search…
If your company is not on Apple Maps, you definitely want to get listed there! Why your business needs an Apple Maps listing Siri always returns Apple Maps results. Typed searches on iPhones and tablets return Apple Maps results. Apple CarPlay is powered by Apple Maps. Everything in the Apple-verse uses Apple Maps by default.…
Here are links to some sources of FREE images and videos for your blog posts. Some of the photos on these sites are pretty spectacular. The listed sites all have media to use restriction free and do not require attribution. However, be sure to check each site for any use restrictions and copyrights before using,…
If you want to attract more traffic to your website, generate more leads and ultimately sell more, then you should be blogging. If you don’t have a blog you are likely losing sales to your competitors that do. Posting articles to your blog and sharing the links on social media are important components of…
Here is a fun message on how to respond when someone is posting negative comments on your social media pages, created by our friends at Hootsuite. It is very important to respond publicly to negative messages with apologies and solutions. Don’t delete their posts and/or ignore the negative poster. Do your best to diffuse their anger…
We all have creative blocks now and then. It happens to everyone. This short video suggests that the best way to overcome creative blocks is to just keep thinking. Very simple, right? As this video from The Science of Us explains, psychologists found that people tend to give up too early in the brainstorming process,…