If your company is not on Apple Maps, you definitely want to get listed there!
Why your business needs an Apple Maps listing
- Siri always returns Apple Maps results.
- Typed searches on iPhones and tablets return Apple Maps results.
- Apple CarPlay is powered by Apple Maps.
- Everything in the Apple-verse uses Apple Maps by default.
- It is estimated that over 100 million adults in the United States use Apple Maps.
How to create/claim an Apple Maps listing
Step 1: Start by going to Apple’s Business Register for Places on Maps. Log in with your Apple ID and password.
Step 2: On the ‘Add a New Business Page”, which you will see after logging in, choose either “I’m the business owner” or “I’m authorized by the business owner”.
Step 3: Enter your business name, address and phone. It is imperative that this data match exactly to your Google Business Page and your website.
Step 4: After submitting your information, click “Call me now” to trigger a phone call to your business. Over the phone, you will receive a 4-digit code that you will need to enter on the screen.
Step 5: Then enter your business location and pin the exact place in the Map.
Step 6: Specify your business hours of operation – including if you are open 24 hours.
Step 7: Add your website and social media links — the more the better. Be sure to add your link to Yelp, since most of the reviews on Apple Maps pull from Yelp. So, to get reviews on Apple Maps you need to get reviews on Yelp.
Step 8: After you verify that everything looks good, click “OK” and you’re now on Apple Maps.
A couple of helpful tips:
- Ask customers to check in on Yelp. While a business can’t directly solicit reviews on Yelp, they can ask for a check-in. After the customer checks in, Yelp will prompt the customer to give a review.
- Make sure you have photos on the Yelp listing, as those photos are also pulled into Apple Maps from Yelp.
- Apple Maps pulls in data from other sources, so while you can claim the listing and have the correct information listed on Apple Maps, the data can get updated by other sources. If the business data changes, Apple Maps will not notify you – you’ll have to check it manually, which you should mark your calendar to do on a regular basis.