It’s smart to use Facebook and other social media platforms to connect with potential customers. Social media channels help you build a larger audience for your products and services. And they provide you with many ways to reach new customers and interact with current followers.
However, a social media page can’t replace your business website. Social media pages should support your website, not replace it. Here are some of the reasons why.
1. You Don’t Own Social Media Platforms
What happens if your page gets shut off for non-compliance, or some other issue. Yes, this does happen. It has happened to a few of our clients, and believe me, it’s a real hassle to figure it out and get it resolved. The page will likely be off line for weeks while you’re waiting for responses from the social media platform. If you have no website to connect with people, it can be a real issue.
You don’t have any say in what the social media platforms do or the changes they make. However, with your website, you have total control over your website’s appearance and features, and can present your company in a professional manner that enhances your reputation.
Undeniably, websites are powerful marketing tools. They play a crucial role in almost every business’ marketing strategy, whether you are a large company or a one-person operation. That’s because websites are pivotal to successful buyer journeys. They offer potential customers a single point for gathering relevant information about products and services that your company provides as well as general information about your company.
2. People Search For Local Businesses on Search Engines and Mapping Apps
Where do you go when looking for a local business? The 3.5 billion daily queries on Google demonstrate that most people use search engines over social networks to find information about businesses.
A business website allows you to position yourself so people will find you when they make search queries concerning the products you sell or the services you provide. Your website allows for optimization of your site for local searches to attract users in your area. Once again, you are in control of your business’ online presence.
3. A Website Makes Your Business Look More Credible
Anyone can create a social media page . . . it’s free and easy. People buy from businesses they know, like, and trust. So while it might be quicker and cheaper to just create a social media page, you can command much more authority and trust with a professional business website.
4. Social Media Sites Have Lots of Distractions
Social media platforms are massively competitive. This means that you’re constantly fighting off competition from several other companies. What’s more, many people find advertisements annoying, especially when they want to interact with friends, making them ignore your business posts or ads.
Conversely, a business website ensures that you have the user’s full attention. So while you might do some legwork to get them to your website, once they’re on your website, the chances of converting them to a customer are higher.
If you are running a credible business, and you want to grow your business, then you need a website. If you have a small business and are concerned about the cost, be aware that depending on what you need, a custom website can be less expensive than you might think. Contact us with your questions and to discuss your needs.