Today Google announced that they are releasing their May 2022 core update, which will take a week or two to fully roll out.
Several times a year Google makes substantial improvements to their overall ranking processes, which they refer to as core updates. Core updates are designed to increase the overall relevancy of Google’s search results and make them more helpful and useful for everyone.
Core updates are made to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform. Some sites may note drops or gains during them.
There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated Google’s webmaster guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how Google’s systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.
Here is a helpful link to the post ‘What site owners should know about Google’s core updates’: https://developers.google.com/search/blog/2019/08/core-updates
